How would you determine if the website you found on Google the other day, or the one you were referred to by a friend is a good one? You wouldn’t want to give your private details, and later on pay a percentage to a website that engages in fraudulent activities only to be duped in the long run.


Well, any expert will tell you that most of the websites out there have been reduced to dozens of chock full of luring information that is either inaccurate, or just plain nutty. In fact, it is very easy to categorize such websites as ‘jackpots’ of the scholarly information you are looking for if you are an inexperienced college student or researcher. However, such sites could be the beginning of your downfall, the fail you never planned for, and a potential minefield of problems.


It is true that we are very good at making quick snap heuristic judgments as humans. We tend to manufacture mountains of inferences out of small pieces of evidence. However, this heavily relies on the experiences we previously held.  This reveals why Google research never went astray by saying that people will only take a fifth of a second to form an opinion about the nature of any website. Its either you like it or you don’t like it.


What elements must you look at before you classify the website you have in mind as a good one?  Well we sampled out the top-100 research websites in the world and came out with a summary that will guide you in your journey as a researcher or student seeking to engage in scholarly activities over the internet. Here are the qualities you MUST look for when identifying a website for your research:


#1 The copyright

Is the copyright of the website you have chosen to use in your research work up to date? In essence, checking the up-to-datedness of a website is the easiest, and the quickest way to tell its legitimacy, and therefore, the quality of information it will offer.


If there is no copyright, then there are high chances that the company producing the research findings, data or literature doesn’t really treat some of the legalities seriously. 


Nonetheless, if the copyright exists but it’s out of date, it will give you a revelation of how long the owner has taken without updating the website. If the owner cannot keep the website updated, then what about the rest of the information posted on the site. Remember, most of the scientific findings keep on changing. If the owner doesn’t give a damn on the copyright, then there is a greater tendency that they don’t care about the information. You may end up giving your professor the wrong data, findings, or literature if you adopted such a site. You may view the copyright information of a legitimate research website like ours by scrolling at the bottom part.


#2 SSL Encryption

It is less common not to have an SSL Encryption on a legitimate and high-quality research website today than it used to be a decade ago. While it is true that 10% of websites lack an SSL Encryption certificate, any serious web owner seeking to give reliable research information will never have the desire to fall in the 10% bracket.


One of the red lights that a website doesn’t have an SSL Certificate will come directly from Google with the warning, “this site is not secure”. You wouldn’t really want to proceed to such a website as a customer.


#3 Relevance and context

You will keep on visiting a website because it is engaging and offers relevant content. A high-quality blog website should offer its viewers with well-written, well-researched and informative content.  Remember, high-quality content presented on any website should be original, well optimized, and purposeful.


In particular, the information presented on a high-quality research website should drive people and search engines towards reading, viewing, and sharing. Technological tools like Google’s algorithm can be very useful in helping you choose a website for your research that presents high quality and relevant content as it will reward it with a higher rank.


#4 Length of the content

It is true that there is a range of conflicting information about how long a high-quality blog should be. While some sources will consider 500 words as the sweet spot, others will prompt you to go for sites whose owners use their inner Tolstoy to crack out thousands of words for a blog.


However, it would be highly advisable to go for a website that focuses on developing longer, high-quality pieces. Anything between 1,400 and 3,000 words for a blog will be okay to extract the information you need to conduct your research.


Remember, the average word count for the articles on the front page of Google stands at 1,447. That said, it is true that long-form articles are most likely to perform better on Google both in ranking and backlinks. Don’t fall for a writing or research website that gives scanty information on a topic.


#5 Level of expertise

A high-quality website must show the ability to present its readers with content that demonstrates higher degrees of authority and trustworthiness on the topic at hand. Remember, the authority of the author in a website is a crucial factor when determining the quality of the information presented.


It would be advisable to get information from a website whose authors are experts in the area you are researching in. in essence, subject area experts tend to dig into a topic and explain it in depth. This is what you want to master the topic you are conducting your research in.


It would be advisable to adopt websites that give detailed and well-researched information, with examples to support the key points highlighted. In this case, long form; high quality pieces will rank the highest on search engines.


#6 Testimonials and reviews

The reviews left by other users on the website speak volumes about the quality of information it offers. In particular, research websites that showcase their customer testimonials and peer reviews on a topic or blog will help you generate social proof. It is strongly advisable to ensure that the testimonials are presented by an expert from the industry.


We at Querilla Marketing meet all the 6 metrics of a high-quality research websites. Why don’t you concentrate on doing what matters to you as we handle the content on your website?

Please contact us today for high-quality services at a discounted rate.