Pay per click (PPC) is a form of online advertising where advertisers pay a fee each time their ad is clicked. PPC advertising is often used to drive traffic to websites, where advertisers can then convert those clicks into sales or leads.

PPC advertising can be highly targeted, allowing advertisers to reach specific audiences based on demographic, geographic, and behavioral factors. This targeting capability, combined with the ability to set a budget for advertising spend, makes PPC advertising an attractive option for businesses of all sizes.

One of the most popular platforms for PPC advertising is Google Ads, which operates on the Google search network and the Google display network. In Google Ads, advertisers create ad campaigns, set a budget, and choose keywords that they want their ads to appear for in search results.

Another popular platform for PPC advertising is social media advertising, where advertisers can target users on platforms such as Facebook, Instagram, and Twitter.

PPC advertising can be a good way to get people to visit your website and get leads or sales, but to get the most out of it, your campaign needs to be well-structured and optimized. This includes doing keyword research, writing ads that get people to click, and using landing pages that are set up to get people to click.

Overall, pay-per-click (PPC) advertising can be a very effective way to build your online presence and reach a wider audience. However, to get the results you want, you need a clear strategy and to constantly monitor and improve your campaigns.